Smaller or Larger Coupon Sizes
Jan 05, 2018
One of the top coupon mistakes is not knowing which size item to match to your coupon. It sounds simple. The Manufacturer usually put a minimum size allowed for the coupon on the coupon itself. Many people just grab an item over the minimum and go. Yet that may not be the best practice for selecting your item.
Couponing is a marketing tool for most manufacturers. They see the coupon as a way to entice the consumer to purchase their product in a specific time frame. Sometimes they even want you to buy a very limited size. Maybe it’s a new size or count they are offering. Maybe it’s a size that is not selling fast enough in stores.
Your cost per count or ounce will tell you if you are getting the highest percentage discount with your coupon. Let’s look at an example:
Let’s say Folgers Coffee is on sale for $5.99 for 30.5 oz You have a coupon good for $1 off any 1 Folgers product. Your cost per ounce is $.16 after coupon. By the way, you can always see the cost per unit (ounce or piece count) on the shelf price tag. There is another option that is NOT on sale, but may be a better match. Because the unit is smaller, and your coupon works on ANY size, you can get 11.3 oz at regular price of $2.49. Your per ounce cost is $13.1 after coupon. Interesting right?
There’s a 50/50 chance the smaller unit is the better coupon value. There’s a 50/50 chance that the larger unit is the best value. You will get better at recognizing the options as you become an avid coupon shopper. Cereal is the most difficult to determine without a calculator. There are so many size options for cereal.
These small amounts of money add up when you are buying multiples with multiple coupons, or when you are matching a HOT coupon item with your family’s top grocery list. Once you get the hang of it, it’s easier to determine if you should be going smaller or larger with your coupon selections.
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